Podcast E130 – Ready or not…


kswp-e130This week I’m sharing about being ready!

Upcoming Events

Segment 1: In the News

Segment 2:  Ready or Not…. Here I come! 

Segment 3: Tool of the Week

Photo by:Kari Leigh Marucchi, Found Art Photography

Podcast E129 – Listener Q/A


kswp-e62This week I answer listener questions.

Upcoming Events

Segment 1: In the News

Segment 2:  Listener Q/A

Resources mentioned:

Segment 3: Tool of the Week

Podcast E128 – Interview with Bridget Willard


kswp-e128This week I talk to Bridget Willard about her journey into WordPress & the WordPress Community.

Upcoming Events

Segment 1: In the News

  • Sorry.. I was on vacation .. recorded early!

Segment 2:  This week I interview Bridget Willard

Segment 3: Tool of the Week

Podcast E127 – 8 things you can do to help your SEO


kswp-e127This week I share 8 things you can do to help your SEO

Upcoming Events

Segment 1: In the News

Segment 2:  8 things you can do to help your SEO

Segment 3: Tool of the Week

This weeks episode is sponsored by Harvester Solutions.


Podcast E126 – The Forge Plugin Review


kswp-e126This week I review the Forge page builder plugin

Upcoming Events

Segment 1: In the News

Segment 2:  Diving into Forge page builder

Segment 3: Tool of the Week

The KitchensinkWP Podcast is sponsored by SnapID


Podcast E125 – My WordCamp OC talk: Cliffs Notes Version


kswp-e125This week I share the Cliffs notes version of my WordCamp Orange County talk.

Upcoming Events

Segment 1: In the News

Segment 2:  This week I share the cliff notes version of my WordCamp Orange County talk.

My tools

Segment 3: Tool of the Week

  • Post Promoter Pro –  built in support for Twitter, Facebook, and LinkedIn (and support for others on the way), you’ll be able to reach your followers wherever they are.
Read Transcript


This is the Kitchen Sink WP podcast, episode 125. [Opening Sequenze]

Why, hello there. This is Adam Silver, the host of the KitchenSinkWP Podcast. Thanks for being here. Let’s get started. All right. Upcoming events. We have a lot this next weekend. Actually there are 5 WordCamps. 1, 2, 3, yeah, 5. We have WordCamp Boston July 23rd, 24th. WordCamp Belo Horizonte. I’m not sure if I’m saying that right, Belo Horizonte. It’s in Brazil July 23rd, a one day event. WordCamp Montreal July 23rd, 24th. WordCamp Fayetteville, 22nd to 24th, 3 days. WordCamp Brighton 23rd and 24th as well.

Let me check here for you real quick. Just so you know, let’s see, are there tickets available for any of these? Let’s see. Boston does have a few tickets. Yes, they do have tickets. Belo Horizonte, let’s see. It’s in Spanish. Tickets, tickets. We’ll go to tickets real quick. Looks like they have tickets, yes. Montreal. I wish I could go to Montreal, I love Montreal. Great town. The tickets are still available there as well. Only about fifty tickets left there, so within a week it could very well be gone. Let’s see, it’s a regular ticket. Then Fayetteville deadline. Yes, so there are some tickets there as well. There’s actually a whole bunch there. That’s the most. Over a hundred. Brighton has tickets. Let’s see here, checking for you. Yes, under 50 as well.

There are tickets available at all those camps. By all means, feel free. Go. It’s affordable, it’s great. You’ll have a great time. Trust me when I say it’s well worth it. We’ll talk more about camps in a minute. Actually I want to follow up on something from last week. The Meat and Potatoes. Okay, that’s it for upcoming events.

Oh actually last thing, I do apologize. I meant to tell people about Word Campus. WordCamp, like call it the higher education thing, was this past weekend. It totally slipped my mind. It was in Florida. It looked like it was a great event per all the tweets and things that’s on social media. I hope to go next year, if I can help in any capacity. Maybe they’ll move it around. I’m not sure if it’s always going to be in Florida or not. I know a lot of people from southern California flew to Florida for the conference, and then they’re coming back right now.

All right. Segment 1 in the news, moving along here. WordPress 4.6 beta 3 came out. We had beta 1, beta 2, and beta 3, 3 weeks in a row, 3 new updates. I am running it actually, on a local dev server, running Desktop Server of course. I don’t know all the changes, and actually here in the blog notes there were 65 more changes. They’ve improved handleing of the UTF 8 address headers for email. TinyMCE has been updated to 4.4.0. Revisions had a fix for restoration issues. Check that out. Run it locally of course. Use the Bleeding Edge nightlies if you want. Don’t put it on a live server.

I’ve noticed a few things though. I’ve noticed for me, it seems to be faster. I really did notice that. Just interactions with it seem to be a lot faster. I’m not sure if that’s core, or the code base, but it does seem to be faster in things I’m trying with it. I was testing not just it, but testing with another plug-in, for the Tip and Tool of the Week this week. Anyway, I noticed that there was some speed increases there. Check that out. 4.6 beta 3 is now out.

What else? In the news also, David Jesch joined ServerPress as a partner. ServerPress, as you know, they’re friends of the show. I do some part-time work for them in social media. There’s that transparency. David is an amazing developer. Has a wicked sense of dry humor. A fantastic knowledge of obscure movie facts. I love the guy. He’s awesome. Jennifer, his wife, is also brilliant. She’s just really funny as well. I’m always surprised how funny she is, because you just don’t expect it sometimes from some people.

Anyway, looking forward to getting to know them better, as part of the team, as part of the ownership of ServerPress, and can’t wait to see what comes back out from the future of the projects in general, because he is bringing a lot to the table as a partner in that company. Welcome to the team, or welcome to ownership I guess, David and Jennifer. There you go.

All right, moving along to segment 2, Meat and Potatoes, but before that I want to mention a thanks to our sponsor for the past two weeks. I’d mentioned in a few articles an indication of constant hacks, exploits, and user data of passwords being used and leaked and shared. It’s a problem that’s not going away. Once again, I want to thank SNAP i.d. for sponsoring this episode. With SNAP i.d. I never have to remember my user name or password for my WordPress sites. All I have to do is click a button, text a code, and I’m logged in. It really is easy. I love it. I’ve been using it and showing it for different things and speaking. I did 6 hours of talks this past week, 3 talks, 6 hours. I’ve shown it to those talks, I’ve showed it. It’s was like, oh that’s pretty cool. Thanks again for sponsoring the podcast. Give it a shot. It’s completely free. Check it out, it’s over at SNAP i.d., and I’ll put a link in the show notes. All right. Thanks for that.

Moving on to segment two, the Meat and Potatoes, if you’re a regular listener of the podcast, you know that I speak at WordCamps, and just last weekend I attended and spoke at WordCamp Orange County. I interviewed Peter Malick, and I got a quick shot out to him again. He’s huge apparently. I didn’t know this before hand, but he’s huge in the K-pop arena of music producing. He shared the podcast, the interview with him, and it just kind of blew up on that side of the world. Nothing I’m connected to, but I want to thank him again for being on the show. My traffic spiked. It went pretty good. Social media went well. Anyways, so thanks again to Peter Malick. Check out that interview about why it’s awesome to attend a WordCamp as a first time WordCamper. He’s already signed up to be a volunteer at WordCamp Los Angeles.

Actually, that’s one thing I want to say real quick. You can now sign up to be a volunteer. That went live this week. Check that out as well if you want to be a volunteer if you live in southern California. We’re still accepting applications for that.

This week I got a bunch of nice feedback about my talk at WordCamp Orange County. A lot of people in the attendance wanted my slides. I say that in air quotes. It wasn’t a standard presentation. It was more of a conversation without slides. It wasn’t recorded, which is kind of a bummer. Sad, I know, but it’s okay. I’m going to do a short recap here of what I spoke about. For those who requested it. That’s how I roll. You asked for it, I’m going to deliver it.

The basic topic and preface was WordPress podcasting and marketing. I spoke to a few key bullet points. Those bullet points were statistics, benefits, marketing, the monetization, tools in the work flow, and the steps to success.

We as a group, there was about 30 in that room, spoke in a conversation. I hosted those bullet points, and I spoke at them. Then took questions regarding each one of them as we moved along. Here’s an abbreviated, shortened version. Let’s call it The Cliff Notes, if you will, of my talk. I don’t want to be 2 hours here, I want to keep it short like normal.

Just starting with the stats for example, I mentioned the stats about podcasting. 420 million active blogs versus 250 thousand podcasts. That stat came last year, 2015. That’s just a lot of blogs versus not many that podcasts. Podcasting is awesome, and it’s growing, and there’s growth for it. No matter how many podcasts you think are out there, there aren’t nearly as many as there are blogs. That being said, if you have a concept, if you have an idea, well podcasting’s awesome. It s a great way to get your foot in the door. Make a connection. I’ll get to that in a second.

More stats. 29 million, 200 thousand minutes are being produced every year. 2.5 million minutes a more. 80 thousand minutes a day. 55 being podcast right now, being recorded at any given moment. The most popular categories are Christian at 39 thousand, music 33 thousand, comedy, TV, film, literature, each at about 15 thousand. Which I thought was interesting as far as categories go. Average length of time, 22 minutes, and updated weekly. Not a daily show, not a monthly show, but updated weekly, 22 minutes is the average length of a show. Most podcast growth is being driven by mobility. Meaning obviously cell phones. iPhones, IOS, Android, because that’s where people have time to listen to it. Those are the stats.

The benefits. Number 2 here. Stats was number 1, benefits number 2. Podcasting is one of the most intimate connections to connect with your audience. Hearing the voice, builds rapport. It’s true. It really does. I know for a fact that when I was at a conference last year, someone recognized my voice. They said, “Hey, I know you.” Not that they knew me, they knew my voice. It was pretty interesting. It was pretty neat.

Creating content is easy for some, including myself, speaking is easier than writing 500 to a thousand word blog post. I like to talk, that’s obvious. I do it every week here for you guys. The benefit is, it’s easier sometimes to talk, record that, and share that, right? The other benefit here is, audio is available 24 hours a day. People can find my show, can find your show, and go back and binge listen. They can do the Netflix of listening to the podcasts. I mean, for 125 weeks, you might just find that … This might be your first time you’ve ever heard me speak, and you like what you hear, you can go back and listen to it whenever you want. You can download all of them, you can download just a few of them based on title, etc. That’s another benefit. 3 main benefits there.

All right. Moving along here. Tools and work flow. I record directly into an Edirol, via my mixer. I have an Edirol, it’s by Roland, it’s a hardware device. My laptop goes into the mixer as well. Out of that, I get a wav file. Everything mixes down to a mixer. Yes, I could record into a laptop through a USB headset. I don’t because laptops have hum, buzz, feedback, they could crash, the software may crash. I like this way. Not hard, but it’s an investment of some hardware. The Edirol cost me, I think, 350 dollars. I also use a relatively good microphone. I use a ATR2100, it’s USB and XLR. I use the XLR out, so that way it has a nice, deeper sound to it. I edit in Adobe Audition. I use SoundBoard for my bumpers, my in and out music. If I have a Q&A from Speakpipe, that goes into an MP3 file, and I put that into the Soundboard, and I can press a button, and it just pops up.

I upload my audio file after I do editing, into the service called Libsyn. L-I-B-S-Y-N, Libsyn is the service. I use Rev.com for transcription. That’s pretty much the tools I use. The work flow itself has about 20 steps from the ideation of an idea for the weekly podcast, recording, post-production. I spend approximately 90 minutes I think. I don’t think I spend that much more time before. I spend some time earlier to do the research on a topic. If I’m diving into a plug-in or a theme or how to do something, the recording is real time. Obviously, the editing I’m pretty darn fast at. I don’t do a lot of editing it at all. I may take out a few gaps of time, especially on an interview when there’s pauses. Even that, I don’t do a whole lot of editing.

I do have a checklist. I love my checklists. I don’t use it anymore, because 125 weeks in, I’m pretty well memorized on my process. I have it so if and when the time comes, that I want to out-source or hand off to somebody, I can. Here are the steps you have to follow precisely.

As I mentioned in the presentation last work in Orange County, I love the book, The Checklist Manifesto. Check it out on Amazon. I’ll put a link in the show notes, but I am no affiliate to them. It’s a great book about checklists and how they can really help your process in your day-to-day. Whatever you may do, checklists are awesome.

What else? Oh, here’s another thing, one of the bullet points that I spoke to. Money. Monetization. This was a big one obviously. We spent a lot of time here. How do you make money doing this? After episode 100, I started accepting sponsors. I never did before that. I was asked a lot. People always wanted, “Hey can I sponsor your podcast? We’ll pay you.”

I didn’t really want to do that because I felt, it’s a fine line and a gray area of taking sponsorship money for the podcast and WordPressing community. Obviously, after 100 episodes, I had an audience, and I feel like, okay I can represent my audience pretty well, and I do now. I have a form on the website that you have to fill out. You send it in and I review it. I’ve turned away a bunch of companies since I started that, 25 weeks ago. If it doesn’t match the audience, I’m not going to take your money. It’s as simple as that. If it doesn’t match, I’m not going to just take the money.

I do also have affiliates that I’ll use on the resources page. That’s different. Affiliates are … You get a discount if I work something out with the company, but I only get paid if you use that link. That’s the difference. The sponsorship’s pay me to say it, whether you go there or not, so there’s a trade-off.

I think that’s all of the bullet points. Let’s see. Make sure. Double-check here. Stats, benefits, marketing, tools. Oh, oh. Number 5. The last one. Steps to success. This was a longer conversation. It can be a really long conversation, but the key here is, consistency. If you can’t come up with at least 10, 15, 20 topics to talk about in either blogging or podcasting, then you may not have the passion. You may not have the length.

Often many podcasts pod-fade after 7 weeks, because people just lose the energy behind it. They feel like, oh I have to go record something. If you have to go do something, you may not want to do it. You got to have the passion that’s going to sustain you every day, every week that you’re going to put some content out.

Consistency’s number 1, then passion. The consistency also goes into, if you have a daily show … Not a daily show, a weekly podcast. Pick a day of the week and put it out every week. Every time at the same time. Mondays 6 am, my show comes out in the Pacific. No, I’m sorry. 3 am Pacific, 6 am Eastern. Every Monday. I don’t miss. I’ve been late twice because I forgot to check my checklist. I forgot to do the checkbox of podcast as a category. I got tweets and email. “Hey, where’s the show?” People want the show. The people want your content when they expect it. Be really consistent on that.

That to me, is the main step to success. I mean honestly, it’s just about putting in the time. Week in, week out, month in, month out. It’s that simple. Offer the most possible value you can offer. Answer the questions. Give, give, give. I like to quote Gary V on this, “Jab, jab, jab, right hook.” I want to give you as much information of value as I can, and I definitely want you to trust me. Maybe you call me up, you ask me for some help as a consult. That’s fine, but that’s not why I do it. It’s part of what I’m doing as overall just helping the community. I love it. I do get work from it now and then, but I’m not relying on the podcast to give me the work. Offer a value, and offer a lot of value, give, give, give, and I think you’ll find success over time.

All right. I hope that’s helpful. It’s the 15 minute version of that. Of my talk at WordCamp OC, without cute questions coming back from you guys right now. Obviously it’s not live. There’s a nutshell. There you go. That took about 2 hours with Q&A. Hope that’s helpful.

All right, moving along. Segment 3. Tip and Tool of the Week. This week, I’m not sure where I heard about this plug-in or where I saw it, but I want to share with you, Post Promoter Pro. It’s written by Chris Klosowsky. I’m going to mess his name up. Written by Chris. I’ll put a link in the show notes. It’s a really cool plug-in. It lets you automatically schedule your posts to social media. Twitter, Facebook, and LinkedIn. It’s a premium plug-in, paid.  $49 for one site, one year of updates, one support.

Chris works with Pippin of Pippins Plug-ins, so I trust him, I trust the code. I know it’s solid. I borrowed a copy from a good friend. I’m not going to use it without paying for it, but it’s awesome. I’m in the process right now of evaluating a bunch of tools like thIS. Edgar, Hootsuite, Buffer, but if you want to keep things inside of WordPress, check this out. Post Promoter Pro. It’s really cool. I have no connection to him at the moment. I just thought it was kind of neat. I tried it yesterday on a dev site, and it worked really well. I was pretty impressed. Anyway, check that out. I’ll put a link in the show notes as well.

All right. Well, that is is this week. I hope that’s helpful. I really do. I’m here to help you guys. Ask any questions you want. If you have a question, go ahead and send it in via email. Adam@kitchensinkwp.com, or use the Speakpipe functionality of the website. Thanks so much again for listening. We’ll see you next week, and go out and do some awesome things this week with WordPress.

All right. Bye-bye.

This weeks sponsor SnapID


Podcast E124 – Interview with Peter Malick


kswp-e124This week I interview first time WordCamper Peter Malick

Upcoming Events

Segment 1: In the News

Segment 2:  Interview first time WordCamper Peter Malick

Twitter: @Silvertone

Segment 3: Tool of the Week

Read Transcript

Adam: This is the Kitchen Sink WP podcast, Episode 124. [Opening Sequence]

Hello there, this Adam Silver, host of the KitchenSinkWP podcast. Thanks for being here. Let’s get started. Upcoming events, as always, WordCamp New York is coming up, July 15-17, a three day camp. Looks like they’re doing a development community day as well. That’s July 15-17. WordCamp Lima, in Peru, July 16, a one day event, and WordCamp Lehigh Valley, that’s in Pennsylvania, I don’t know if saying that right. I think it’s LEE Valley, L-E-H-I-G-H, also a one day event, July 16. It looked like there were tickets available for all three of those camps. If you are in New York or Lima or Leigh Valley, Pennsylvania, by all means you should go. If you’re in New York, I want you to do me a favor, and if you see Kari Leigh, the photographer, say, “Hi,” to her for me. That’d be awesome. Give her a hug. I just saw her this past weekend at WordCamp Orange County, which I just got back from. My voice is a little hoarse, and we’ll talk more about that in a minute here. Those are the upcoming events.

Moving on to segment one: In the News, a couple of things here. I’ve got four things to share with you. WordPress Site Sync, WPSiteSync, it’s called, version 1.1 is released. It updated some updates, squashed some bugs, some API things were done to it. If you don’t know what WPSiteSync is, it’s awesome. It helps you sync from local development. It’s from the guys from Desktop Server, Server Press, to a live site. It’s free. The base of it is free, and there will be add-ons to it. That also came out, as well some Pro addon VIP package. Check that out. I’ll put a link in the show notes. It’s awesome. WPSiteSync v. 1.1 was released. Additionally in the news, WordPress 4.6 beta 2 is now out. It was beta 1 last week, and now it’s beta 2. I barely downloaded beta 1 and started looking at it, and now it’s already beta 2, so I will have some time this week to look at this. I would foresee more betas, 3, 4, then maybe release candidates 1, 2, 3 in the next few weeks here, since we’re on track to release next month? Yeah, next month. Crazy.

Finally in the news, WordCamp Europe videos are up, but the one I want to share with you this morning is Matt Mullenweg sat down with Brian Krogsgard, or the other way around. They had about an hour chat, interview, and Q,A with Matt. If you recall, Matt was on my podcast, Episode 48, way back when. Check that out if you want to go back and listen to it. Things have changed. It’s an hour talk. I listened to parts of it, I’m going to listen to the rest of it, probably tomorrow, actually, but it’s on wordpress.tv, I’ll put a link to that in the show notes.

Finally, actually, fifth thing, is I just returned from WordCamp Orange County 2016, had a great time. Thanks to the organizers for having me. David Margowsky was an awesome lead organizer. He is termed out now, so there will be a new organizer next year. I believe it’s going to be Steve Zehngut, looking forward to having him running that show the next two years, possibly. It was awesome. We had a great time. I think my talk went well, about podcasting, WordPress, and marketing. The feedback I got … It was a really nice time. It was a nice conversation, was not a traditional talk with slides, per se. It was a conversation with about thirty people in the room, two hours. It was great, had a good time.

That won’t be on WordPressTV, There was no recording in that room, so it’s okay. You missed out, but I’m looking forward to doing that again sometime soon in the near future.

Moving on to segment two, but before that I want to mention our sponsor. Last week I mentioned an article I read about 65 million passwords from a famous blogging platform being stolen back in 2013. Turns out hackers haven’t stopped. Literally, just June of this year, money.com reported that hackers stole 45 million passwords from over 1,100 websites. On July 10, just last week, there was reports that Twitter was hacked. I’m still a little freaked out. Are you? I am. I really am. Enter SnapID. With SnapID I never have to remember my username and password. All I do is click a button, text a code, and I’m logged in. It’s that easy. It really is. I do love it. I’ve been using it on some test sites. I’m now using it over on one of my other client sites, testing them out, seeing if they’d like to use it as well. Currently still only available in the US and Canada. It’s a WordPress plugin. It’s completely free, so give it a shot, and thanks again for sponsoring the podcast over to SnapID.

Moving on to segment two, Meat and Potatoes. This week I am going to do what I’ve done in the past. I interviewed somebody that was at WordCamp Orange County, a first time WordCamper. This interview was with Peter Malick. Peter was a really nice guy. He sat in on my session, and he then volunteered to be the person to be interviewed. He’s been doing WordPress for a while, but never been to WordCamp, so take a listen to the interview, and we’ll come back with the Tip and Tool of the Week. We’ll wrap things up. Here you go.

Adam: Today I am sitting here at WordCamp Orange County, I’m talking to Peter Malick. He is a first time WordCamper, as I like to do a few times a year, especially at WordCamp Orange County, is to interview somebody for you, the audience. Welcome to the show.

Peter: Thanks, Adam. Great to be here.

Adam: It’s awesome to have you . We met an hour and a half a go? Two hours ago?

Peter: Yes.

Adam: You sat in on my session.

Peter: I did.

Adam: Thank you for that. We’ll talk about that, maybe, if we get to it. It’s not about me, it’s about you. That said, how did you find out about WordCamp?

Peter: I’ve sort of been tangentially involved in WordPress community for a long time. My wife and I started an indie music blog in 2008. When we started it we didn’t even know what a blog was. Actually, we had an indie band that was making some noise in LA come into – I had a recording studio at the time – come into the studio and said, “Hey, you know, you should check out this thing called blogging.” We ended up starting a WordPress blog.

Adam: Was that over on WordPress.com, or was it always self hosted?

Peter: No. We were Luxury Wafers. It was luxurywafers.net, and we actually recorded indie music. Indy bands would come into our studio and we would post them, that was the blog.

Adam: You say you started doing WordPress work, or connected to it in 2008, 2009 even, but this is your first WordCamp, and we’re in 2016. What happened in the last ten years, nine years, whatever it is?

Peter: I’ve produced a lot of music. I have a family. Is this the first weekend I’ve had in eight years? Maybe so.

Adam: There are WordCamps closer to you. You still live in Southern California, but up in the LA area.

Peter: I plan on attending –

Adam: There’s WordCamp Los Angeles, for those of you listening, coming up in eight weeks. You going to be there?

Peter: I certainly am.

Adam: Good. I know the lead organizer. You might be able to get in a pretty good deal there.

Peter: All right.

Adam: For those of you that can’t see, obviously since it’s audio, it’s me.

Peter: Pointing at himself. Yes.

Adam: What made you come to this one. You had the availability, but were you here to learn something specifically?

Peter: Definitely to learn something specifically, but also to become more connected to the community. For about the last three years I’ve done marketing for a company that, actually, I was a customer of, that sells pro audio gear. They’re called West Lake Pro, we’re in Universal City, and my wife built their e-commerce platform, and that’s kind of what I oversee. The company’s growing, and my interest in being connected to the WordPress community is also growing.

Adam: Why didn’t your wife come?

Peter: She’s in Toronto at the moment. She’s actually planning on coming to WordPress LA.

Adam: That makes sense. She knows how to design sites …

Peter: Also, we have a five-year-old. That creates it’s own set of issues.

Adam: Actually, people have brought kids. I almost brought mine.

Peter: Really?

Adam: Yeah. It depends on the age and what the needs are. Babies are welcome, of course. If you need to be there, you need to be there. We had someone at WordCamp LA last year … was it last year? Maybe it was two years ago, that was about nine. He was a coder. The kid was brilliant. He was a very smart kid. He was welcome. He came to the developer day, beginner day, developer day, he’d do his stuff. CSS. My old joke was it was like his first language, it’s kind of crazy. PHP close second.

Peter: Mine will be six by the time of the LA camp, and would probably be a great assistant.

Adam: Yeah. It’d be interesting. My thirteen-and-a-half-year-old wanted to come. He’s been listening to my podcast, this show. He’s been binging, lately, on it. He realized WordPress is as old as him, and he’s like, “Can I come?” And I’m like, I want to encourage that and have an in-house developer for myself, literally, but this WordCamp … I didn’t feel there was enough beginner level topics and talks that would help him get a grasp on anything. I think, for kids, you really want to have a specific beginner day, one of those kind of things, so LA may very well have that, as well, but six might be on the younger age of things.

Peter: She actually might think it’s kind of boring.

Adam: It’s very possible. You say why you didn’t come for a few years. What’s your goals, now, with WordPress? Just to learn more core? Besides the community, are you planning on doing more dev work yourself?

Peter: I am. I’m actually considering, with my wife, of starting an agency. In my job at West Lake we’ve recently gotten into inbound marketing. I’m also kind of interest in this open source inbound marketing platform called Mautic, which looks really interesting. We’re really interested in started a WordPress agency, essentially.

Adam: That’s awesome. If someone said to you, now you’ve been here once, and you’re going to go to a second one eight weeks later, if someone said, “Hey should I go to WordCamp?” What would you say about that?

Peter: I would, unequivocably, I’ll even create a new word to say it, but absolutely, yes.

Adam: For what purpose?

Peter: A number of purposes. First of all, the content, especially yesterday, was awesome. It was really at a level that, at least for me, was just really helpful and educational. Probably even the larger reason is the community. It’s just an incredible community. It’s a very diverse community. Age wise, gender wise, race wise.

Adam: It’s very open. I’m trying to figure out how I want to ask you this next question. You have the experience from 2008-2009, you work at an agency, you want to start your own agency. Do you feel that the topics, the sessions from yesterday and today, this is day two, and I waited for the second day to interview somebody, covered the bases of the gambit of levels and knowledge base?

Peter: Yeah. I really do. Obviously I can only pick one at a time, but the ones that I picked I felt like I made good choices and I got a lot of value. I really enjoyed yours, by the way.

Adam: Thank you very much. Which one from yesterday, from Saturday, which was your favorite, or what did you gain … What’s a takeaway, actually. You don’t have to pick a favorite, but what’s a takeaway that you’ve learned that you want to go implement?

Peter: I attended two different sessions on design, and just really … a lot of takeaway. Michelle Schulp, who is very articulate about describing her craft, really gave me a lot more insight into UXUI. That is something that I’m very much involved in in the company I’m in right now. We have a website that started out, I think, with a very solid vision, and then the CEO and the president, “Hey, we need this on the home page, we need this on the home page,” and we ended up with – and I can say this because we’ve come to realize it’s true – but we ended up with a mess.

Adam: Yeah. It happens. The company I do work some day work for social media marketing, that website’s not WordPress. It’s run by ASP on the back end, and the front end is just a mess, because they keep adding stuff, for the past, literally, twelve years. Whatever 2002 was called, they want everything back, is my joke. Unfortunately it’s not my job to go fix it, at all. It’s a mess. All right. Last question here, I think it’s the last question. So we got you audience, how, why, goals, moving forward. Here’s a question for you, not to be so focused on, but you came to my podcasting talk today. Why?

Peter: In the last few months I’ve been really fascinated with podcasts. I think it’s a really growing medium. As you said during the presentation, that you listen to podcasting as opposed to radio, which is basically what I’ve done now, too. I listen to it in the car, exclusively. I’ve been fascinated by it. Walking into the session today I really didn’t have in my mind that I want to start a podcast, but just find the platform fascinating, and walked out thinking, “Yeah, maybe I do want to start a podcast.”

Adam: That’s what I want to hear. Awesome. It’s interesting. Podcasting, like we’re doing right now, recording this, it’s just a different medium to share information. The mission of WordPress is Democratize Publishing, but not everybody can read or has accessibility to read, versus iPhones or any mobile device that has the audio built into it. It’s just a different way, so I definitely see growth WordPressing. The numbers … WordPressing? I mean podcasting. The numbers are clear. You have millions upon millions more blogs than podcasts.

Peter: And you talked about podcast could be a video or could be audio. To me the really engaging podcasts are really strictly audio.

Adam: I think so, too. Some people disagree with me. The definition’s there, and it can be either/or, but since it started as audio only … Not that I need to be so caught up on that aspect of it, I just feel like that works for me, for one. That’s fine, but I definitely think there’s more that can be learned and garnered and captured with the audio only, without having to visually see something. It’s up to you to decide if it’s a story, if it’s an experience, if it’s describing something, or even learning via audio versus the visual aspect. You can do something else. To my mind that is a positive.

Peter: It’s incredible. It kind of flies in the face of virtual reality, ever more realistic –

Adam: It goes back to the days … My dad’s eighty-five years old. He grew up without TV. They had radio shows. It goes back to that. Look what happened. Podcasting’s big again because of serial, because of NPR. That’s been a big explosion this last year and a half, because of those shows.

Peter: There was a beautiful thing about what your father listened to, and the fact that he could paint the picture himself.

Adam: I want to thank you for being here. Where can people reach out if they want to follow you, see the designs or anything you’re going to do in the future, where can they find you online?

Peter: Online @silvertone is my Twitter handle. Peter Malick Facebook, LinkedIn, you can find me.

Adam: Thanks so much for being here, thanks for taking the time. Welcome to the WordPress community. We’re looking forward to seeing you in Los Angeles.

Peter: You will see me in Los Angeles.

Adam: Awesome. See you there.

Thanks again to Peter for doing that. I really do appreciate his time. It was funny. We actually spoke another half hour, forty-five minutes afterwards. He is really cool. He’s a musician. He’s been around the industry of music for a long time. I hadn’t Googled him before the interview. He actually asked me if I had, I’m like, “No. Why? Should I?” The name sounded familiar. He’s been doing some amazing work in the music industry for a long time. So you can check him out, and there’ll be links in the show notes to how to find him, et cetera.

Moving right along, segment three, Tip and Tool of the Week. This week I want to share a website. It’s called … it’s over at URAFI, the letters U, the letter R, the letter A F I, as in Frank and Igloo dot com (URAFI.com) It stands for, “You are a fantastic individual.” It’s a little site that Lauren Nason put up, and he talked about over at the meetup a few weeks back in Orange County, actually. It’s funny. The key here is … I just want to share it to you, it’s kind of funny. You are a fantastic individual, or you are a something else individual. The tagline is, “Want to make your friends happy or just annoy people? Choose to send three days of motivational or demotivational text messages today.” I think it’s working now. I did it as a test. I think it’s … It’s $1.99. He actually has it working. And $4.99. Motivation is $1.99 for the month, daily texts. Demotivation is $4.99, which is awesome. The person can opt out by texting back a certain word that you have to look up to say on the radio to keep the show clean. Check that out. It’s over at URAFI.com. That is the letters URAFI.com. Just fun, funny. Maybe I’ll do it, maybe I won’t. I actually have it running for motivation. I don’t need any demotivation, that’s for sure. Check that out.

As always, go out this week, do some awesome things with WordPress. If you have any questions use the Speak Pipe functionality of the website or email me at adam@kitchensinkwp.com. Thanks again, talk to you next week. Bye bye.

This weeks sponsor SnapID


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WordCamp Phoenix 2016
WordCamp Phoenix 2016