Podcast E605 – GEO vs SEO

This week I Talk About GEO vs SEO

Upcoming Events

Segment 1: In the News

Segment 2:  GEO vs SEO

  • Resources to Learn GEO
    • CXL: Optimize Pages for AI Search with AEO / GEO (cohort course)
      A live, interactive course where you’ll build comparison-driven content that LLMs prefer, audit your visibility, and get hands-on feedback. (CXL)
    • Uberall Academy: Introduction to GEO: Generative Engine Optimization
      A short online course (5 chapters) that teaches how to optimize for AI summaries, voice search, and AI Overviews. Great for getting your feet wet. (Uberall Academy)
    • Rankability’s GEO Course (in their Academy)
      A full 8-module video course on AI-first search, combining classic SEO fundamentals with GEO tactics. (Rankability)
    • LearningSEO.io — Optimize for AI Search (GEO, AEO, LLMO)
      A free deep dive roadmap / guide covering fundamentals, technical stuff, and measurement tools. Good reference to return to. (LearningSEO.io)
    • Backlinko’s Generative Engine Optimization (GEO) Guide
      A practical, up-to-date walkthrough of GEO tactics — how to structure content, where to get cited, etc. (Backlinko)

Segment 3: Tool of the Week

  • Tip: Backup your data!

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